The New York Times featured an interesting article about the future of Zynga. The article questions if Zynga will become the next “Google” of Games. In other words, Zynga founders and current C.E.O, Mark Pincus, would like to see the future of Zynga Games become what Google is for searching.
Mark Pincus recently told Zynga employees in a pep talk earlier this month that, “he had set out to build an enduring Internet icon, one that was synonymous with fun.”
In 2007, Mr. Pincus was quoted as saying, “…this can’t be all that the Internet is meant to be,” there has to be more than a garage sale, a bookstore, a search engine and a portal,” jokingly referring to internet giants, eBay, Amazon, Google, and Yahoo. It is very clear as to which company he would like to see Zynga match, as he said, “the opportunity to build an online entertainment empire was like search before Google came along.”
Whatever the case, the future for ZyngFor now, Zynga remains a privately owned company whose revenue for this year is estimated to be around the 500 million mark.
What do you think? Is Zynga destined to become the “Google of Games”?
Tuesday, July 27, 2010
