According to Tech crunch, Google secretly invested more than 100 million dollars in Zynga. There is a larger partnership in the works that may secure Zynga as a prominent fixture with the release of Google Games.
A partnership with Google and Zynga would mean that Google Games would provide another alternative route to access Zynga games including Farm Ville, Frontier Ville, Mafia Wars and other popular titles. Google Games would allow you to log into Google Games and gain access to play your favorite Zynga game. Google Games is expected to launch later this year.
Not only will Google provide another method for accessing Farm Ville, it will also give Google the perk of players using Google Checkout instead of PayPal. Farm Cash and other Zynga virtual currency must be purchased with credit card or PayPal. Some sources such as Tech Crunch say that Zynga is one of PayPal’s best customers, “Zynga is supposedly PayPal’s biggest single customer”. It is likely that we will see Google Checkout offered as another payment option, especially through the Google Games platform.
Zynga continues to gain massive monetary profit, so it is not surprising that huge companies such as MSN, Yahoo! and now Google become interested and seek partnerships. While Zynga benefits from the exposure and increase in accessibility that Google and Yahoo provide, their partners are able to secure a piece of the social network pie that is largely controlled by social network giant, Face Book. A partnership with Zynga means that you have tapped into the market of the most popular social game developer and the millions of people that play their games. As Tech Crunch explained, “For whatever reason people love to play these games and get passionately addicted to them, coming back day after day. That’s helped Face book become what it is today. Google, Yahoo and others want some of that magic to rub off on them, too.”
What do you think about this new partnership? Are you looking forward to farming via Google Games?
Sunday, July 11, 2010
